sales promotion
noun
: activities and devices designed to create goodwill and sell a product
especially
: selling activities (as use of displays, sampling, demonstrations, fashion shows, contests, coupons, premiums, and special sales) that supplement advertising and personal selling, coordinate them, and make them effective
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“Sales promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/sales%20promotion. Accessed 28 Nov. 2024.
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